About Bestaroo

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Hi there! My name is Lavinia and I'm the founder of Bestaroo.


My journey in the baby/kids industry started in 2004, when my first son was born, and I just couldn't get enough of all the adorable baby gear out there. I started off designing fun and functional diaper bags. Little did I know, that was just the beginning of my adventure.


Fast forward to 2010 and my life had taken a bit of a turn. With a 5-year old, a newborn, and newly single, I decided to cut my hair super short (yes, a bit dramatic, I know!), I then transitioned from diaper bags to apparel. And that's when Bestaroo was born!


Thank you for choosing Bestaroo and for trusting us to be a part of your family's journey. From those first moments at home to those first wobbly steps and beyond, we've got you covered. I hope our clothing brings comfort, joy, and a little bit of magic to your everyday moments.

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As a mom, I know how important it is to dress our little ones in clothes that are both high-quality and safe. That's why we use only the finest materials, including super soft bamboo and modal, which are not only gentle on your baby's delicate skin, but also eco-friendly and naturally hypoallergenic.